Today I’m excited to share the biggest innovation on Properstar so far. We've supercharged your property search with AI. This means finding your dream home just got faster, smarter, and way more personalized. Let’s dive into how this works.
In all real estate portals, once you add those filters to your search, you end up with little to no results. So you lower your expectations, remove all the filters and end up browsing thousands of irrelevant listings.
For decades, this was the norm. Real estate portals brought us a long way from newspaper listings, offering digital convenience. But, they were limited by binary thinking: it’s either black or white. Properties either matched a specific filter or they didn't, with little room for the nuanced preferences of real-life homebuyers.
Unless you’ve been exploring in the South Pole, you could not have missed the rise of AI, like ChatGPT, Bing Copilot or Google’s Bard, just to name a few. These have radically changed the way we’re interacting with computers.
Properstar is very proud to be the first real estate portal to unleash the raw power of AI to supercharge its search. With today’s technology, we’re finally able to give you a personalized and intuitive journey to your dream home. And we’re just getting started.
Thanks to AI, searching through millions of listings on Properstar has never been easier. Imagine having over 3 million properties from 100,000 agents at your fingertips, each with hidden gems in their descriptions that traditional keyword-based searches can't uncover.
Last year, we took on a challenge: to make every detailed feature in property descriptions easily searchable. Instead of hiring an army of people to sort through them manually, we’ve trained our AI model. We gave it instructions to teach it how to extract this gold and finally make this data available.
Six months later, we’re able to detect amenities, views and orientations with a success-rate of 98%.
But let's skip the technical talk.
What this means for you is simple. You can now use as many filters as you like in your search, ensuring you never miss out on a property that could be your perfect match.
Properstar is a global real estate platform. We’re publishing properties in 115 countries on the five continents. Obviously, you’ll have different requirements whether you’re from Barcelona, Paris, Los Angeles or Sydney.
We’re based in Lausanne, Switzerland, and everybody here would love to have an amazing view over the lake. Summertime brings warm days here, but we’re generally more concerned about heating our homes than cooling them down. Let’s just say that my team-mates in the Portuguese office don’t share the same dilemma.
That’s why we’re suggesting specific Popular filters based on your location. We’re conveniently pushing them in the filter bar, so that you can set up your search in just a few clicks.
But there’s more. There’s a big difference between what you want and what is a must-have.
Imagine you're about to start looking for your new home. You're excited and full of dreams. But after checking out a few places, you'll notice there are some things you just can't do without, and others that would be nice to have, but aren't essential. For example, if you drive to work every day, not having a parking spot is a deal-breaker. Or, if you have young kids, living on the 6th floor without an elevator might not work for you.
Then there are the extras you'd love to have, like a sea view or a cellar if you’re a wine lover, like I am. You can still totally commit to your new home if one or the other went missing. The same principle applies to location. Even though you have a clear intent where we want to live, you usually have a bit of flexibility. Most of the time, it’s okay to live a couple of streets away from your ideal spot in the city, or even in a different village if you're looking in the countryside.
That’s why Properstar search results will show you homes slightly outside of your desired location or that are missing a feature. Don’t worry, we won't flood you with options that don't make sense for you. You’re in total control. With a single click, you can turn a wish into a must-have, or draw your perfect area on the map.
Now you just have to save your search, get daily updates, then just relax and wait for Properstar to find your perfect home for you.
That’s it for today. I hope you’ll enjoy a simpler and more convenient way to find your next home with this release. You can try our new search now on Properstar.
It’s just the beginning for innovations at Properstar this year. I can’t wait to show you what’s next. Expect smarter, more intuitive tools that make finding the perfect home easier than ever.
Don't miss out on any updates or exclusive insights into the real estate world. Follow us on on Instagram, LinkedIn and Youtube. Here you’ll be the first to know what’s cooking at Properstar. Be part of the conversation shaping the real estate portal of today and tomorrow.